BRAND STORY
INTRODUCTION
ONER identifies with the aspiration of today’s modern, young Indian women sees herself at per with her western counterparts and reflects her independent, new-world attitude, her confidence to live her own terms, her desire to see herself and be seen as attractive, smart and sensuous.
ONER is an international fashion brand that has been bringing style and quality to life since 1997. Effortless style,
authentic, and easygoing living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and handcrafted details to the made-to-last quality, use of natural materials and responsive production.
International designers bring the brand’s charisma and energy to life with inspiring collections for women. There is something stylish and unique for every occasion from contemporary and relaxed casuals to the perfect dress for that defining moment in life, be it at work or play. Recent high profile collaborations with top models Aditi Rao Hydari and Yammi Gautam capture the spirit of ONER and inspire customers to rediscover the beauty of a natural, relaxed style.
COMPANY & MARKET PRESENCE
IRIS KNITWEAR is an apparel company rooted its existence in the year 1977 in Ludhiana (Knitwear Hosiery hub of India). The company initiated with specialization in hosiery related products with state of the art machinery targeting winter season in India.
ONER as a brand marked its presence in 1997 as an exclusive winter wear brand for women. Later the brand evolved in to all season brand , providing complete wardrobe solution for a modern day women.
ONER has a strong pan India presence in Indian domestic market with a retail market base of more than 800 A+ category multi brand outlets all over the country. The brand is also widely available at large format store Like Shoppers Stop, Globus, Centro, Trends, Myntra, Nykaa.com ,Ajio.com etc. It also have exclusive brand outlet in Ludhiana, Shimla and Mussoorie .
INFRASTRUCTURE
IRIS KNITWEAR has a manufacturing facility spread across 9800 sq. meters of green & pollution free land with total build up working area of more than 20,000 square meters and ever expanding. The factory has state of art machinery with more than 500 stitching machines & other specialized machines, employing over 700 workers. It fulfil all safety and social norms with certification & international compliance. Company is specializing in high quality women western wear like Jackets, Blazer, Outerwear, Sweatshirts, Hoodies , Flat knits, Cardigans & Sports wear with annual production capacity of more than one million pieces of high value garments.